Still Life Fashion is a kind of fashion photography whereas clothes, footwear, jewelry, head pieces, and other fashion accessories are featured with the absence of a live model. The object of Still Life Fashion is to display fashion pieces rather than having the distraction of a model. Although models are commonly seen in fashion photography, Still Life Fashion has become extremely popular. Photographers place merchandise in clean and artistic ways. Fashion retailers have utilized Still Life Fashion in their internet marketing techniques while many UK and Worldwide studios dedicate their businesses around branding.